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Streetwise Managing a NonprofitJohn Riddle 著
内容提要：
Managing a nonprofit can be a daunting task.With the lack of staff and resources-and intense competition for funding-working in a nonprofit is more about managing bottom line realities than idealism.
With Streetwise Managing a Nonprofit,you'll gain all the tools you need to navigate the nonprofit world-from fundraising,marketing,and working with corporate donors to the unique legal and tax issues inwolved in running a nonprofit agency.
目录：
SECTION I:UNDERSTANDING NONPROFIT AGENCIES
CHAPTER 1 What Is a Nonprofit Agency?
The Many Faces of a Nonprofit
IRS Rules and Regulations
Characteristics of a Nonprofit Agency
CHAPTER 2 Crafting a Mission Statement
What Is a Mission Statement?
Knowing What to Do with a Mission Statement
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SECTION II:GUIDING A NONPROFIT TO SUCCESS
CHAPTER 3 Building a Nonprofit Team
CHAPTER 4 Working with a Board of Directors
CHAPTER 5 Improving Your Day-to-day Management Skills
CHAPTER 6 Paperwork:Corporate Bylaws and Financial Statements
SECTION III:FUNDRAISING 101
CHAPTER 7 Making Fundraising Your Best Friend
CHAPTER 8 Special Events
CHAPTER 9 Corporate Donations:Learn the Rules,Reap the Benefits
CHAPTER 10 Direct Mail
CHAPTER 11 Understanding Foundations
CHAPTER 12 Obtaining Grants
CHAPTER 13 The Board's Role in Fundraising
SECTION IV:MARKETING,PUBLIC RELATIONS,AND THE INTERNET
CHAPTER 14 Why Market Your Noprofit?
CHAPTER 15 Using Advertising
CHAPTER 16 Public Relations
CHAPTER 17 Making the Most of the Internet
SECTION V:APPENDICES
APPENDIX A Nonprofit Board Assessment Tools
APPENDIX B Sample Bylaws
APPENDIX C Sample Grant Proposal
APPENDIX D Government Grants
Index
About the Author-John Riddle
About the Author-Tere Drenth
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