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Streetwise Small Business Start-UPBob Adams 著
内容提要：
When you start a small business you soon discover that things just don't happen in the real world the way they tell you in business textbooks;Invoices don't get paid by their due dates,ads don't consistently bring in customers, sales don't continually rise,and profits aren't always there,Inthis book,small business maverick Bob Aaams shows you how things really get done,and acts as your mentor by providing instant access to streetwise advice on every small business topic.
作者简介：
Bob Adams started his current business,Adams Media Corporation,a million book and software publishing firm, in his basement apartment with ,000.He has also started and operated many other small businesses,including a boat brokerage firm ,a tourist map business,and a classified advertising newspaper.
Adams is a graduate of the Harvard Business School,where he received first-year honors; Carleton College,where he received his BA;and the real life of small business,where he's received his full share of“hard knocks.”
目录：
1 STRATEGY
Adams'Rules for Small Business Success
Ideas for New Businesses
Buying a Business
Franchising
Company Strategy
Business Plan
Growth
Selling a Business
2 MARKETING
Positioning
Marketing Plans
Cheap Marketing Tricks
Publicity
Point of Sale
Literature
Trade Shows
Competing with Giants
3 SALES
choices
Face-to-Face Selling
Telemarketing
Independent Sales Representatives
Internet Marketing
Wholesalers,Distributors,and Importers
Fax Marketing
Exporting
4 ADVERTISING
5 PEOPLE
6 MONEY
7 LEGAL
8 OFFICE
封面：点击察看
详细介绍
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