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Direct from Dell:Strategies That RevoluMichael Dell，Catherine Fredman 著
内容提要：
In 1983, Michael Dell, a freshman at the University of Texas at Austin, drove away from his parents' Houston home in a BMW he'd bought selling subscriptions to his hometown newspaper. In the backseat were three personal computers. Today, he is the chairman and CEO of Dell Computer Corporation, a billion company and the second largest manufacturer and marketer of computers in the world.
Founded on a deceptively simple premise-to deliver high-performance computer systems directly to the end user-Dell Computer is the envy of its competition. It has consistently grown at two to three times the industry rate, its stock went up more than 90,000 percent in the last decade, and Dell is now selling more than million worth of systems per day over In Direct from Dell, you will learn
·why it's better for any business starting out to
have too little capital rather than too much
·why your people pose a greater threat to the health of your business than your competition
·how you can exploit your competition's weakness by exposing its greatest strength
·how intergrating your business virtually can make the difference between being quick -and being dead
·and much more
作者简介：
At 19,Mlchael Dell began selling computers from his dorm room.Today,he is chairman and CEO of Dell,the world's largest direct computer company.
Catherine Fredman collaborated with Audrew Grove,chairman of Inter,on his best-selling bood Only the Paranoid Survive.
目录：
Acknowledgments
Timeline
Foreword
Preface
PAPT Ⅰ
1 The Birth of Being Direct
2 Growing Pains
3 Learning the Hard Way
4 Finding Our Footing
5 Narrowing Our Focus
6 Dialing Up,Deliberately
7 Revolutionizing an Industy
PART Ⅱ
8 Create a Powerful Partnership
9 Build a Company of Owners
10 Learn,Direct from the Source
11 Develop a Customer-Focused Philosophy
12 Forge Strong Alliances
13 Bring Your Partners Inside Your Business
14 Differentiate for a Competitive Edge
15 Thrive on Change in the Connected Economy
In Conclusion
Index
About the Author
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