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Streetwise Marketing Plan£ £ Don Debelak Öø£ 
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To compete in today's fast changing marketplace you must quickly indentify and capitalize on business-building opportunities.You must be able to instantly formulate and execute an innovative,effective,and flexible marketing plan.This marketing plan will be more than just a tool-it will be essential to business survival.
Streetwise marketing Plan Contains everthing you need to conceptualixe,plan,and execute a comprehensive sales and marketing plan.Open the book on Monday and see results on Friday!
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Preface
CHAPTER 1 MARKETING PLANS KEEP SALES GROWING
Change Happens Everywhere
Your Marketing Goals
The Marketing Planning Process-It's More than the final Document
writing the plan
A Successful Marketer
The Planning Process
Final Comments
Ask Five Customers to take This Test
SECTON ONE-CUSTIONER FOCUS
CHAPTER 2 A CUSTOMER PROFILE
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CHAPTER 3 HOW THE CUSTOMER BUYS
SECTION TWO-THE SITUATION ANALYSIS
CHAPTER 4 THE INTERNAL AUDIT
CHAPTER 5 THE EXTERNAL EVALUATION
SECTION THREE-MARKETING STRATEGY
CHAPTER 6 MARKETING OBJECTIVES
CHAPTER 7 PRODUCT-BASED MARKETING TACTICS
CHAPTER 8 COMMUNICATIONS-BASED MARKETING TACTICS
CHAPTER 9 MARKETING TACTICS FOR SALES,PROMOTIONS,AND DISTRIBTION
SECTION FOUR-SAMPLE MARKETING PLANS
CHAPTER 10 RETAIL/COFFEE SHOP MARKETING PLANS
CHAPTER 11 SERVICE COMPANY MARKETING PLANS
CHAPTER 12 MARKETING PLANS FOR MANUFACTURING COMPANIES
CHAPTER 13 MARKETING PLANS OF INTERNET COMPANIES
SECTION FIVE-MARKETING PLAN WORKBOOK
CHAPTER 14 THE OPENING
CHAPTER 15 SITUATION ANALYSIS
CHAPTER 16 STRATEGY,TACTICS,AND IMPLEMENTATION
APPENDICES
INDEX
CHAPTER

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