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Streetwise Sales Letters winth （附CD-ROM光盘一张）Sue Reynard,David Weiss 著
内容提要：
Searching for ways to save time and money?Look no further than Streetwise Sales Letters.With 2500 ready-to-use letters written by business professionals,this book will allow you to customize a pre-written letter for any situation.
From formal correspondence to simple postacards,you will have all the sample correspondence you need right at you fingertips.All the examples are categorized for quick reference, so you can just pick you letter and go!
目录：
Introduction
CHAPTER 1 General Promotion
Mass Marketing
Announcing a new product
Announcing a new product
Announcing a new product
Announcing a new product
Announcing a new product
Announcing a new product
Announcing a new service
Announcing a new service
Announcing a new service
Announcing a new service
Announcing a new service
Announcing a new service
Selling existing product
Selling existing product
Selling existing product
Selling existing product
Selling existing product
Selling existing product
Selling existing service
Selling existing service
Selling existing service
Selling existing service
Selling existing service
Selling existing service
Selling company's image or feature
Selling company's image or feature
Selling company's image or feature
Selling company's image or feature
Selling company's image or feature
Brochure and catalog cover letters
Brochure and catalog cover letters
Brochure and catalog cover letters
Brochure and catalog cover letters
Brochure and catalog cover letters
Brochure and catalog cover letters
Brochure and catalog cover letters
Brochure and catalog cover letters
Promotions—coupons
Promotions—coupons
Promotions—intro offers
Promotions—intro offers
Promotions—intro offers
Promotions—intro offers
Promotions—intro offers
Promotions—intro offers
Promotions—bonuses
Promotions—bonuses
Promotions—events
Promotions—events
Promotion response form
Reminders of end of promotion or sale
Reminders of end of promotion or sale
Reminders of end of sale or promotion
Reminders of end of sale or promotion
Reminders of end of sale or promotion
Reminders of end of sale or promotion
……
CHAPTER 2 Current and Former Customers .103
CHAPTER 3 Prospecting
CHAPTER 4 Hiring Others
CHAPTER 5 Internal Memos
CHAPTER 6 Soliciting Customer Input
CHAPTER 7 Distributors
Instructions for CD-ROM
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详细介绍
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