|
Streetwise Independent ConsultingDavid Kintler,Bob Adams 著
内容提要: Streetwise Independent Consulting is your one-stop resource for starting,running,and growing a consulting business.From finding new prospects,to writing proposales,to setting your pricing,this book has it all!You'll get expert advice from David Kintler,a highly successful consultant.And you'll get Streetwise insight on what problems to look our for and how to handle those unexpected issues that tend to pop up in the real world.Every aspect of consulting is coverd,including…… 目录: INTRODUCTION CHAPTER 1 GETTING STARTED To Begin Challenges and Obstacles Hot Growth Areas for Consultants in the 90's Bussiness and Personal Objectives Sample Success Criteria Target Market Profile Sample Target Market Profiler Service Benefits Analysis Sample Service-Benefits Analysis Interactive Questionnaire Setting Up a Home Office Question & Answers About Home Offices Considering Commercial Space Commercial Office Space Plans Office Design Considerations Streetwise Advice on Equipment Question&Answer About Equipmetn Question&Answer About Starting Out CHAPTER 2 Business plans Business Plans Annual Plans Developing a Business Plan Question & Analyzing About Specializing vs.Staying General CHAPTER 3 PROSPECTING FOR CLIENTS CHAPTER 4 GETTING CLLENTS BY DIRECT MAIL AND ADVERTISING CHAPTER 5 ATTRACTING CLLENTS WITH FREE PUBLICITY CHAPTER 6 PRICING YOUR SERVICES CHAPTER 7 WRITING PROPOSALS CHAPTER 8 PRESENTING PROPOSALS CHAPTER 9 HANDLING LEGAL ISSUES CHAPTER 10 UNDERSTANDING FINANCE CHAPTER 11 STREETWISE ADVICE CHAPTER 12 FORMS,TEMPLATES,AND SAMPLES INDEX ABOUT THE AUTHOR
封面:点击察看
详细介绍 点击这里打折购买
还可以去卓越网、蔚蓝书店查看是否有更大折扣
|