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The100 Best TRENDS 2005George Ochoa，Melinda Corey 编著
内容提要：
If there's one thing that we know about the future, it's this: It has already begun. The changes that will shape our lives in the next ten to twenty years are already in motion-from demographic changes to new technology, and from social trends to novel ways of doing business. The pace of change can be overwhelming, and until now, there hasn't been an accessible reference guide that summarizes the most important trends in every industry:
Arts and entertainment；
Business and industry；
Demographics；
Health and medicine；
Politics.
The 100 Best Trends, 2005 is filled with lively information on the most important trends currently shaping the future, including: Generation Y, Nanotechnology, and Duppies. It is the perfect tool for marketing specialists, PR and advertising professionals, investors, entrepreneurs-and anyone with a vital stake in what's ahead.
目录：
Acknowledgments
Introduction
1 Business and industry
Clicks and Bricks
Come Fly with Me
Conglomermedia
Greative：Not a Diryt Word
Digital Deflation
Gloalization Returns
Networked Businesses
Scandal，Inc.
Specialized Consultants
Telecommuting Grows
2 Demographics
The Fattening of America
Honey，I Shrunk the Middle Class
Multicultural People
Seventy Million Navel Geeaers
World Population：Slowing Growth
3 ENTERTAINMENT AND THE ARTS
Decentralized Art
Digital Broadcasting
Digital Hollywood
Pirates of the Internet
Respectable Video Games
Safe Thrill-Seeking
Web Lit
4 Health and Medicine
5 Lifestyles
6 Marketing
7 Politics
8 Religion and Spirituality
9 Science and Technology
10 The Sexes
Index
List of Trends
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