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Streetwise Achieving Wealth Through FranchisingBob Justis and William Slater Vincent 著
内容提要：
Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the necessary information you need to become a successful franchisee, including:
How to choose and research the franchise options available
A thorough explanation and discussion of the Uniform Franchise Offering Circular
An overview of contracts-what clauses to expect, what questions to ask, negotiable points, and supplemental agreements
A breakdown of fees to be aware of-from the obvious initial franchising fee to the obscure site selection assistance fee
Recruitment, hiring techniques, and performance evaluations that lead to high profits and low turnover
And much more!
The authors have over 20 years of experience in franchising, and their easy-to-read approach makes it possible for any potential franchisee to make solid, informed decisions.
作者简介：
Robert T.Justis is the director of the International Franchise Forum at Louisiana State University.He has advised such high-profile franchises as Mail Boses Etc.,Inc and Little Caesar's Pizza.He lives in Baton Rouge,Louisiana.
William Slater Vincent,a lawyer specializing in business law,is actively involved in the International Franchise Association.His experience ranges from working for the governor of Georgia writing and enforcing franchise laws to being part of management teams of major franchise companies.He lives in Marietta,Georgia.
目录：
Acknowledgments
SECTION ONE:BECOMING A PLAYER:RULES,REGULATIONS,AND CONTRACTS
CHAPTER 1:
Almost Anyone Can Be a Franchisee
CHAPTER 2:
The Rules of the Game
CHAPTER 3:
The Uniform Franchise Offering Circular(UFOC)
CHAPTER 4:
The UFOC-The Contract Is Here
CHAPTER 5:
Fear Not-The Contract Is Here
CHAPTER 6:
You Can Negotiate
the Rules of the Game!
SECTION TWO:COSTS,PROFITS,OBLIGATIONS,AND LOCATION
CHAPTER 7:
The Fees
(Franchise Fee,Royalties,Advertising)
CHAPTER 8:
Earning Claims:
How Much Money Can I make?
CHAPTER 9:
Products and Services
CHAPTER 10:
Obligations
CHAPTER 11:
Location and Site Selection
SECTION THREE:TRAINING CAMP AND PREPARATION
CHAPTER 12:
Training Camp
CHAPTER 13:
Preparing for the Grand Opening
SECTION FOUR:MARKETING AND ADVERTISING THE FRANCHISE
CHAPTER 14:
Marketing the Business
CHAPTER 15:
Playing the Selling Game
CHAPTER 16:
Advertising and Publisc Relations
SECTION FIVE:MANAGING FOR SUCCESS
……
SECTION SIX:INFORMATION,MONEY,AND ACCOUNTING RECORDS
SECTION SEVEN:WORKING WITH THE FRANCHISOR--BLESSING OR CURSE?
SECTION EIGHT:MULTIUNIT FRANCHISING,GROWING(OR CLOSING)
Glossary
Index
About the Author
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