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Streetwise Low-cost Web Site PromotionBarry Feig 著
内容提要：
Streetwise Low-Cost Web Site Promotion gives you the tools and tips you need to win the war over Internet real estate.
Filled with practical advice that can be put to work immediately--and containing dozens of real-world examples of compa-nies that have developed innovative and effective online promotional programs--Streetwise Low-Cost Web Site Promotion is an invaluable resoure for anyone who wants to build a profitable business online.
目录：
CHAPTER 1 Creating Internet Traffic
If it's that difficult,why is the Internet so popular?
Promotional opportunities
Types of advertising
Budgeting
Why are You on the Web anyway?(Not a trick question)
The Ten Commandments of Web site promotion
Adopt and adapt
Preplanning is Key
The official Web site preplanner
Quick tips
Summary
CHAPTER 2 Ten Steps and Tools for a No-Nonsense,Take-No-Prisoners Promotion Plan
What category does your audience fit into?
Quick tips
Summary
CHAPTER 3 Foundations for Winning Web Site Promotion
What are the benefits of repeat visitors?
The six Cs to generating repeat traffic
Build promotion into your site
Bells and whistles
Customers don't complanin-they just leave
A site that got it right
How Web travelers journey
The mindset of the "typical"surfer
Quick tips
Summary
CHAPTER 4 How to Position Your Site to Attract Traffic
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CHAPTER 5 Site Specifics
CHAPTER 6 How to Write for Your Web Site
CHAPTER 7 Market Research and Your Target Market
CHAPTER 8 Easy-to-Carry-Out Tests
CHAPTER 9 Creating a Dynamite Promotional
CHAPTER 10 More About Working with E-mail
CHAPTER 11 Announcing Your Site and Working the Newsgroups
CHAPTER 12 Building Relationships with the Media
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