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Steetwise Selling Your BusinessRussll Robb 著
内容提要：
Selling a business ias a complex process-and a decision that is often emotional as financial.Whether you're selling your business because of retirement,lack of capital,or a great offer from oustide investors,you'll need to plan strategicalyy to close the deal-and get the deal you want.streetwise selling you business is the essential reference for anyone who wants to sell,or is in the process of selling,his or her business.
目录：
Acknwoledgments
Introduction
PART I:THE BIG PICTURE
CHAPTER 1 Why people sell Their Businesses
CHAPTER 2 The Seler's Disadvantage
CHAPTER 3 Common Myths in Selling
PART II:PREPARING THE GROUND
CHAPTER 4 prior to Sale,Run Your Business Differently
CHAPTER 5 Important Points in Selling a Business
CHAPTER 6 Targeting the Buyer
CHAPTER 7 Preparing a Selling Menorandum
CHAPTER 8 When You Should Sell
PART III:THE DEY STEPS IN SELLING
CHAPTER 9 Dey Steps in Selling a business
CHAPTER 10 More Steps for a Successful Sale
CHAPTER 11 Understanding cultural Fit
CHAPTER 12 The Seller's Most Common Mistakes
CHAPTER 13 Using Intermediaries
CHAPTER 14 Your Team of Advisors
CHAPTER 15 Selling Troubled Companies
PART IV:PRICING YOUR BUSINESS
CHAPTER 16 Valuation Techniques
CHAPTER 17 Value Drivers
CHAPTER 18 Goodwill
PART V:NEGOTIATING THE DEAL
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PART VI：ALTERNATIVES TO OUTRIGHT SALE
PART VII：CLOSING
PART VIII：CONCLUSION
APPENDICES
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