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西南旅游英文高级教程周毅张晓萍 主编
内容提要：
本书介绍中西方旅游研究的最新理念、信息和案例时保持着较高的专业理论水平、广泛的知识国际性的理念以及相当的英语语言难度。书中所涉猎的专业理论知识已大大超越本学科的初级阶段，共英文自然为原文程序。由于这是一本高级旅游专业英语教材，故一般的英语语言难点和语法问题及其练习不属于本教材的范围。教材在介绍中西方旅游研究的最新发展情况、理论与信息以及西南地区旅游业的实际案例的同时，还注重专业英语语言的深度和规范。 本书的主要对象为大学旅游专业的本科生和研究生，也可供旅游专业的教育工作者和旅游行业的中、高层管理人员阅读和参考。
目录：
Unit One Tourism
Chapter 1 Traveling and tourism
Chapter 2 Analysis of Tourism Products
Chapter 3 The Status Quo and Future Prospects of the Tourism Industry In Southwest China
Unit Two Consumer Psychology and Behavior Tourism
Chapter 1 Tourism Requirements and Trends
Chapter 2 Consumer Behavior in Tourism
Chapter 3 Analysis of Consumer Psychology and Behaviour of Foreign Travelers in Sichuan
Unit Three Effects of Tourism
Chapter 1 Introduction to Effects of Tourism
Chapter 2 Some Basic Concepts of Tourism Statistics
Chapter 3 Analysis of Economic Impacts of Tourism in Yunnan Province
Unit Four Tourism Culture and Cultural Tourism
Chapter 1 Cultural Tourism:A Brief Introduction
Chapter 2 A Comparative Study of Chinese and Western Tourism Cultures
Chapter 3 Socio-Cultural Impacts of Tourism
Unit Five Eoctourism
Chapter 1 The Ecotourism Industry
Chapter 2 Management Plicies of the U.S.National Park Service
Chatper 3 Impacts of Tourism on the Environment
Unit Six Tourism Resources and Management
Chapter 1 Hotel Classification Systems
Chapter 2 Management of World heritage Sites
Chapter 3 General rights and duties of Aultrlia's Propietors of Tourism Activities and Attractions
Unit Senven Tourism Marketing
Chapter 1 Principles of Tourism Marketing
Chapter 2 Case Study on the Marketing of Singapore International Airlines
Chapter 3 SWOT Analysis of Yunnan's Tourism Sector
Unit Eitht Tourism Management
Unit Nine Tourism Planning
Unit Ten Studies of Anthropology of Tourism in China and the West
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