|
HBR on Strategic Alliances(哈佛商业评论—战略联盟)(英文原版)
内容提要: Occupying the broad middle ground between cutthroat competition and outright merger, a strategic alliance can be almost any collaborative arrangement by which companies share capital, technology, distribution networks, manufacturing facilities or a host of other resources. It's a vast and somewhat amorphous topic, but this wide-ranging collection of papers from the Harvard Business Review gives a coherent and useful introduction. The writers, academics and business executives, provide both conceptual clarity and practical insight into a variety of collaborative arrangements. Gary Hamel, Yves L. Doz and C.K. Prahalad explore the tension inherent in strategic alliances, with partners who are often competitors in the same industry trying to learn each other's secrets without revealing too many of their own. Ashish Nanda and Peter J.Williamson show how joint ventures can refurbish a troubled business unit and prepare it for a lucrative sale. Carlos Ghosn recounts the turnaround of ailing car maker Nissan thanks to a partnership with Renault. Henry W. Chesbrough and David J. Teece use IBM's introduction of the PC as a case study in the promise and pitfalls of the "virtual corporation" that outsources virtually everything to collaborators. A few papers, like Rosabeth Moss Kanter's facile comparison of strategic alliances to romantic alliances, are unhelpful. But for the most part, these readable essays manage to combine rigorous theory with down-to-earth detail. Business executives trying to get a handle on this bewildering subject will find this book a good place to start. 本书中的文章将理论与实际相集合,给读者在兼并与收购方面提供详细具体的操作方案。 目录: Collaborate with your competitors-and win GARY HAMEL,YVES L.DOZ,AND C.K.PRAHALAD Is your stratetic alliance really a sale? JOEL BLEEKE AND DAVID ERNST Uwe joint ventures to ease the pain of restructuring ASHISH NANDA AND PETER J.WILLIAMSON Group versus group: HOW ALLIANCE NETWORKS COMPETE BENJAMIN GOMES-CASSERES Collaborative advantage: THE ART OF ALLIANCES ROSABETH MOSS KANTER Saving the business without losing the company CARLOS GHOSN When is virtual virtuous?organizing for innovation HENRY W.CHESBROUGH AND DAVID J.TEECE The way to win in cross-border alliances JOEL BLEEKE AND DAVID ERNST About the contributors Index
封面:点击察看
详细介绍 点击这里打折购买
还可以去卓越网、蔚蓝书店查看是否有更大折扣
|