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THE HARVARD BUSINESS REVIEW PAPERBACK SERIES is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious business people in organizations around the globe. Creativity and innovation are the keys to competitive advantage, and yet many organizations view inspiration as an elusive, unmanageable phenomenon. In fact, proven strategies for fostering and managing creativity do exist--the Harvard Business Review has published some of the best thinking on how to organize for innovation. Harvard Business Review on Breakthrough Thinking highlights leading ideas for incorporating the power of creativity into your strategic outlook.
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How to Kill Creativity
TERESA M.AMABILB
Spark Innovation through Empathic Design
DOROTHY LEONARD AND JEFFREY F.BAYPORT
Putting Your Company's Whole Brain to Work
DOROTHY LEONARD AND SUSAAN STRAUS
A Film Director's Approach to Managing Creativity
EILEEN MORLEY AND ANDREW SILVER
What's Stifling the Creativity at CoolBurst?
SUZY WETLAUFER
The Discipline of Innovation
PETER F.DRUCKER
Interpretive Management:What General Manaers Can Learn from Design
RICHARD K.LESTER,MICHAEL.J.PIORE,AND KAMAL M.MAKEK
Valure Innovation:The Strategic Logic of High Growth
W.CHAN KIM AND RENEE MEUBOBGNE
About the Contributors
Index

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