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商业伦理学:英文版——国际通用MBA教材(美)弗里切(Fritzsche,D.J.) 著
内容提要: 次此首批专为中国影印的系列教材直接配合中国工商管理硕士课程的各门必修课程,而且是由加拿大西大西安大略大学毅伟管理学院的任课教授予们专门参予选择的。 市场经济中,人与人之间是以诚相待,还是尔虞我诈?商业伦理有无存在的必要?本书将从崭新的角度给您一个耳目一新的答案。作者集十六年潜心钻研之结晶,采用理论讲解与案例分析相结合的方式,深入浅出地阐述了商业伦理在商战中的作用。领会本书主旨,克服经营“近视”,把握时机,主动出击,定会令您立于不败之地! 目录: 1.Ethical Problems in Business Actual Experiences Types of Issues What's Ahead 2.The Importance of Ethics in Business The Macro Perspective The Micro Perspective-Ethics and Trust The Importance of Society's Perception Summary Discussion Questions 3.Moral Standards Integrative Social Contracts Theory Consequentialist Principles Nonconsequentialst Principles Summary Discussion Questions 4.The Empirical Evidence Personal Traits Organizational Traits Organizational Climate Organizational Goals Policy Culture Decision Processes What we have learned Discussion questions 5.Ethics and Decision Making Personal traits Organizational culture Discussion Discussion questions 6.Making Moral Decisions Organizational Culture Ethics tools Conclusion Discussion questions 7.Ethics in Practice Ethical companies The ethics of Actions Final comments Discussion questions Appendix A United States Bill of Rights Appendix B United Nations Universal Declaration of Human Rights Cases
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